Growth Marketing for the Super IC Era.

Growth marketing used to require a village. A media buyer to run the ads. A creative strategist to make them convert. An analyst to make sense of the results.

Agencies bundle that village and mark it up. Building it in house takes months of hiring and three full salaries, for a team that's only ever worked on your business.

One senior operator, powered by AI, can now run media buying, creative strategy, and analysis alone, carrying patterns from every brand and industry they've touched.

Deeper than a junior hire. Leaner than an agency. Broader than both.

Backed by a second brain: creative analytics, ad uploaders, and a growing stack of tools built to move faster than either.

That's the Super IC.

Hi, I'm Barak — a Super IC Growth Marketer.

From media buyer to VP of Growth. From gaming apps to insurance to jewelry. From leading a team to being the one back in the seat, hands-on. I've seen a lot in growth marketing, which means I've learned a lot in growth marketing.

18 Years In growth
marketing

$200M+ Ad spend
managed

4 Industries Gaming, ecommerce,
insurtech, DTC

7 Brands Scaled

Career

Super IC Growth Marketer · Close Circle Oct 2024–Present

Full-funnel growth for idyl Jewelry and Organic Basics — media buying to creative strategy, embedded like an in-house hire.

VP Growth · Honeycomb Insurance Jan 2022–Oct 2023

Owned D2C revenue for the first digital insurer for multi-family properties in the US. Built media buying, lifecycle, SEO, content and PR from scratch; built and led the marketing and sales team.

Customer Acquisition Director · GlassesUSA.com May 2019–Jan 2022

Oversaw the paid acquisition team for the fastest-growing online eyewear retailer in the US.

Mobile Marketing Team Leader · Plarium Jul 2014–Jun 2018

Led mobile user acquisition for a global gaming company.

Let's scale together.

Get in touch →